Maintaining your site is a crucial aspect of online business. Whether running a blog, e-commerce store, or any other website, keeping your website up-to-date, fast and secure is essential to keep visitors coming back. To do this effectively, it’s crucial to understand and track the right metrics to help you measure the success and health of your website.
This article will discuss the essential website metrics that every website maintenance team should track to keep their website in tip-top shape.
Traffic volume is the number of visitors that come to your website. This metric is critical to track because it gives you an idea of how well your website attracts visitors. You can track the volume of traffic to your website by using tools like Google Analytics or SimilarWeb.
Bounce rate is the percentage of visitors who leave your website after only visiting one page. This metric is important because it gives you an idea of how engaging your website is. If your bounce rate is high, it means that visitors need to find your content valuable and relevant, and they are leaving your site quickly. On the other hand, a low bounce rate indicates that visitors find your website attractive and engaging.
Pages per Session
Pages per session are the average number of pages a visitor views during a single session on your website. This metric is important because it gives you an idea of how engaged your visitors are with your content. Visitors viewing many pages per session indicate that they are interested in your content and will likely return to your site in the future.
Session duration is the time a visitor spends on your website during a single session. This metric is important because it gives you an idea of how engaged your visitors are with your content. If visitors spend a lot of time on your site, it indicates that they find your content valuable and will likely return to your site in the future.
Conversion rates are the percentage of visitors who take a specific action on your website, such as making a purchase or filling out a form. This metric is important because it gives you an idea of how successfully your website converts visitors into customers. If your conversion rates are low, it may indicate a problem with your website design or user experience preventing visitors from taking the desired action.
Mobile traffic is the number of visitors who access your website from a mobile device. This metric is important because more and more people are using mobile devices to access the internet. If your website is not mobile-friendly, you may lose out on potential visitors and customers.
Load time is the amount of time it takes for your website to load. This metric is important because visitors will likely leave your site if it takes too long to load. To improve your load time, you can optimise your images, reduce the number of plugins you use, and use a fast and reliable web hosting service.
Error rates are the number of errors on your website, such as broken links or 404 errors. This metric is important because errors can cause visitors to leave your site and negatively impact your search engine rankings. To minimise errors on your site, you should regularly check for broken links and correct them.
Website maintenance is crucial for the success and health of any online business. By tracking these essential website metrics, you can gain valuable insights into the performance of your website and make informed decisions about how to improve it. These metrics can help you understand what’s working and what’s not, whether attracting more visitors, improving engagement, or increasing conversions.
It’s important to remember that website maintenance is ongoing, and these metrics should be tracked and analysed regularly. This will help you identify trends and make necessary changes to keep your website performing at its best.